Prins ProCare Lamb & Rice Hypoallergenic has been voted ‘Best Product of the Year 2019-2020’ by consumers in the animal food category.

The Best Product of the Year-election is one of the biggest consumer elections in The Netherlands where users of the products can give their opinion and determine their favourites. This is the fourth victory in this election for Prins Petfoods, a Dutch family company producing 100% natural dog and cat food.

Sensitive dogs

Prins ProCare Lamb & Rice Hypoallergenic is a lamb and rice based pressed kibble for adult dogs with sensitive skin, coat and/or digestion. It is a complete meal made from high-quality lamb, which supports dogs that respond sensitively to other protein sources.


The award shows that lamb & rice still is a success formula. Prins ProCare Lamb & Rice Hypoallergenic is one of the bestsellers in the Prins product range. The 100% natural food contains only lamb and no other animal protein. There is also a version with an adapted kibble size for small dogs.