Kibble with the delicious taste of herring, but with only a mild smell of fish: we proudly present our new pressed kibble Prins ProCare Herring & Rice and Prins ProCare Mini Herring & Rice. Most of our Prins dry foods are based on poultry (chicken and turkey). With the introduction of ProCare Herring & Rice, we have added a hypoallergenic food for dogs with herring as the only animal protein source to our product range.

Herring is not common in the diets for our dogs. However, an internal investigation showed that dog owners would like to give a diet with only fish as an animal protein source. At Prins, the consumers wish is our command! For several years now, we have been researching the use of fish in pressed kibble for dogs, particularly in the field of sustainability (fossil energy) and sustainable fishing. Many pet owners are unaware that herring is the most sustainable fish for use in the diets of our dogs and cats.

Origin and sustainability

Prins prefers zero waste in producing our products. The herring we use in our new diets have originally been caught as herring fillets for human consumption. That means that the herring are not caught especially for our kibble. For our ProCare Herring & Rice, we use the (muscle) tissues that remain in abundance after the fillets have been cut from the herring. Compared to shrimp and salmon, herring has the lowest fossil energy consumption (and the build-up of greenhouse gases). Herring do not live on the bottom of the sea, which means that no bottom trawl nets have to be used when catching. Herring is caught with pelagic trawl or ring nets that do not come into contact with the sea floor. In addition, little by catch is caught during fishing for herring as they live in schools with only their own species. To protect the herring population, international control measures against overfishing were introduced in the 1990s. Since then, the herring population has been growing and has been stable for ten years. By using herring for our ProCare Herring & Rice, Prins supports this form of sustainable fishing.

Good to know!

In addition to fish being in great demand, it is also eaten with a lot of enthusiasm by our dogs. Prins believes it is important to make a responsible choice. Animal welfare and the quality of our products are always number one.  The herring is caught in the North Sea and carries the MSC label. This quality mark stands for sustainable fishing, whereby as little damage as possible is caused to sea life. We have deliberately chosen to use herring with the MSC label, for the safeguarding and traceability of the fish.

More advantages

We think it is important to have sufficient omega-3 fatty acids in our foods. So we have added fish oil to our ProCare Herring & Rice foods, as an extra omega-3 source. Omega-3 fatty acids (EPA and DHA) are anti-inflammatory and important for the brain development of your dog.

Prins products with herring

ProCare Herring & Rice

ProCare Herring & Rice is a complete pressed and hypoallergenic food for adult dogs of medium and large breeds.

ProCare Mini Herring & Rice

Pressed food for dogs of small breeds with a sensitive skin, coat or digestion

VitalCare Sensitive

VitalCare Sensitive hypoallergenic is a high-quality food especially made for cats with sensitive digestion.

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