Prins Petfoods has transferred the management of Lifestyle for pets, the leading knowledge and inspiration platform for pet lovers, to the Utrecht-based media company Content Junkies. This way, the online platform can grow (even) faster.

Under the guidance of Content Junkies, which, in collaboration with specialists, produces innovative content for various platforms, Lifestyle for pets is rapidly becoming one of the most popular online platforms in the Netherlands.

Substantial increase

'Lifestyle for pets has been around for two years and is now firmly on the map', says managing director and passionate media maker Mark de Vink of Content Junkies. He hopes to give an extra boost. 'The number of unique visitors on the website increased by almost 30 percent, something we are already very proud of!'


'Content Junkies has the expertise to take Lifestyle for pets to the next level', says commercial director Wil Mulders of Prins Petfoods, the family company specialized in 100% natural dog and cat food that created and launched the platform. 'Their professionalism in the field of marketing and communication ensures that the consumer can no longer ignore Lifestyle for pets for all information on pets.'


Lifestyle for pets offers experts, manufacturers and suppliers in the pet world a stage to share relevant information free of charge. Content Junkies can help to produce the right content, varying from blogs and vlogs to webinars and promotional films.