Prins Petfoods has been awarded the newly launched sustainability certification by (dutch online trade association). This positions the pet food company among the first eleven websites to receive this independent certification. 

This means that Prins meets the specified sustainability requirements in areas such as strategy, circular economy, product offering, packaging, delivery, and returns. The company is in good company, as Bever, De Bijenkorf, Essenza Home, Gamma & Karwei and Livera have also received the certification.  


Prins wanted to participate in this certification process to take practical steps towards more sustainable business practices. ‘At Prins, the well-being of all dogs and cats is paramount. This is at the core of our company. But our mission goes further. We make conscious choices for the well-being of humans, animals, and the environment. So that we, as a family business, can pass on a better world to the next generation,” says Willemijn Lootens, Product Development & Innovation Manager.  

Transparency and honesty 

The Thuiswinkel Sustainability certification provides consumers with the assurance that an organisation is taking serious steps towards sustainability. "And that is exactly what we want to convey: transparency and honesty, no empty claims," adds Willemijn. 

Prins is thus meeting the expectations of the consumer. Research from shows that consumers are becoming increasingly conscious shoppers; 34% already take sustainability into account when making their choices. Two out of three consumers are willing to take that step, but they are not sure how to do it. The sustainability certification helps consumers make sustainable choices more easily. 

Broader sustainability strategy 

For Prins, the certification is the starting point for a broader shift towards a future-ready business operation. The company's sustainability strategy has been expanded with four pillars, focusing on a more sustainable product offering, a better climate, healthier lifestyles, and customer-centricity. 

"Within our company, we have noticed that the entire certification process has brought about significant progress. We see that our employees are more motivated to make conscious choices themselves regarding raw materials, packaging materials, energy consumption, as well as caring for colleagues and customers. And we are proud of that. Sustainability is never complete and therefore remains high on the agenda," concludes Willemijn. 

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