The Prins VitalCare cat food range is getting a new look. The new packaging has a new, fresh design with rounder lines and new cat faces. All cat models posed exclusively for Prins.

The new easy-to-open bags have a resealable top zipper. Because the Dutch family company Prins wants to pass on a better world to the next generations, all bags are 100% recyclable. The content of the bags remains unchanged, with the same trusted 100% natural high quality cat kibble.

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Also new: smaller packages

The colour blocks on the front of the packages remain virtually the same, so that consumers can easily find their favourite kibble variant. In addition to the new design, there will also be a new packaging format. Due to popular demand, five best-selling VitalCare variants will soon be available not only in bags of 1.5 and 4 kilograms, but also in smaller packages of 400 grams.

Together with cat owners

The old VitalCare design dates from 2016. For the new packaging, cat owners were asked to think along with the new design for an optimal customer experience.

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